Discussion Board Reply Apple Assignment Example | Topics and Well Written Essays - 250 words

Discussion Board Reply Apple - Assignment Example Competitor organisations have gained significantly from focusing their production and selling products to these markets (Sher & Ramstad, 2013). Apple continues to limit its operations to the developed countries, but focusing on the other regions would also provide a platform for increasing the market share for the company (Reeves & Deimler, 2011). The company needs to develop a long term plan for enhancing competition and ensuring continued success of the company products. With many competitors emerging within the market, the industry boundaries continue to blur, necessitating development of effective strategies to maintain Apple’s competitive advantage. While maintaining its differentiated, premium price strategy, Apple should also consider low-price, low margin approach for the emerging markets for sustainable competition (Reeves & Deimler, 2011). Despite the supply chain management approach for the company having ensured the effectiveness in maintaining a competitive advantage, there is need to integrate all the processes within the company to ensure the smooth operations in the supply of raw materials (Keller & Price, 2011). Reeves, M., & Deimler, M. (2011). Adaptability: The new competitive advantage. , 2011. Harvard Business Review2, 135–141. Retrieved from